Your Brand is the Best Gift You Can Give Yourself


An aerial shot of a white woman and a brown woman wearing a red velvet dress with a crochet lace trim and a gold dress with black dots, respectively, exchange gifts. The gifts are small boxes, white and beige, wrapped in twine and ribbon.

It’s December 24th: your laptop is this close to getting shut for the next few days and the festivities are calling your name. Hopefully, you have your shopping list complete. But, if you don’t? Get ready to squeeze in one more space for yourself on your list: your brand.


Your brand is one of your greatest assets and it goes beyond your logo, favorite colors, or your Instagram grid: it’s you.


For women in accounting, it’s important to know how to craft and market your brand: that’s how you attract high-quality clients and build multiple streams of revenue!


So, over the summer we spoke with Candice Kelly, a marketing extraordinaire, about how you can market your CPA firm. Who is Candice?


Candice has a 20-year long marketing career, starting in the hotel industry and working her way up to Director of Sales and Marketing for several different Hilton and Marriott hotels, among others. She founded Anza Keita LLC, her marketing firm, in 2011 after marketing in the hotel industry for more than a decade.