What do Women in Accounting Need to Attract Dream Clients?
Are you stacking your schedule with client after client so you can actually turn a marginal profit?
Do you find yourself constantly having to set boundaries with your clients about when is an appropriate time to reach you or even about the scope of your services?
Instead of feeling the fruits of your success, are you just feeling overwhelmed and overworked?
Ladies, if this sounds like you, you’re suffering from what I call Nightmare Client Syndrome—and this happens all too often for women in accounting and finance.
Once a month, we’ll be posting our Dream Client series, where we’ll be sharing what you (yes, you!) need to attract high-quality and high-dollar clients to your business.
Yes, we’re talking about your dream client. Because you have everything it takes to excel in your business on your terms—it’s just going to take a little more finessing on areas that might lie outside of your expertise. (And that’s ok—that’s what we’re here for!)
So this month, we’re talking about one of the most essential elements for attracting your Dream Client:
Girl, a website.
Now, this doesn’t need to be state-of-the-art, but there are a few things that absolutely need to be included if you’re trying to engage high-quality clients.
Social proof, social proof, social proof
We’re going to say this loud for everyone in the back: you need social proof on your website! What is social proof? Client testimonials!
Social proof is what’s being said about you, your services, and your business as a whole. A review. An exit survey. An out-of-the-blue text or email that a satisfied client sends you. This is all social proof. And it’s all necessary to attract your dream client.
In marketing, there is what’s known as a conversion funnel. This is an inverted pyramid that shows you the steps a potential client has to take before making the ultimate decision: purchase.
In this funnel, social proof is the last step; so it’s critical to make sure you include this since it’s probably what will make or break your client list.
And, in our experience as women in accounting, it’s what’s going to get you those high-dollar clients of your dreams.
Why?
Because they’re doing the same thing you are: looking for quality. A dream service provider.
So if they’re not looking for proof of your work or the quality of service that you’re providing—why would they decide to work with you?
If a client’s only requirement for hiring your expertise is a low rate, run the other way. This client isn’t going to understand the nuances of the service you’re providing and will usually expect superhuman efforts that are outside of the scope of work you agreed to provide for them. Without a doubt, this will lead to an unsatisfied client and an overwhelmed and overworked you.
What else does a client focusing on cheap rates mean for you? That you’re not getting paid your worth! And receiving rejection after rejection from potential clients who continue telling you that your rate is too high can lead to your eventual demise: lowering your rate and attracting Nightmare Clients.